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As art directors we recognised the creative potential of an in-flight magazine that has a captive audience and isn't bound by the restrictions of newsstand periodicals.
Our concept was to create a unique cover that abandons the traditional logo, in favour of an illustrated J that reflects the cover story.
Cedits: UFO by Lucy Vigrass, Hip-Hop Nation by MASA, Bollywood by Hello Marine, Rockclimbing by Shed, Psychedelic, by Steve Wilson and Monkey Madness by Sally Elford.
J has appeared in the book 'The New Big Book of Layouts,' published by Harper Collins.