Imperfection is a newspaper format style magazine created to promote the launch of Fallen Vodka. 

The large format publication, art directed by Transmission, celebrates Fallen Vodkas mantra that 'there is more sole in imperfection.' We created a free-flowing design structure that incorporated accidental screenprinting and letterpress textures into a contemporary design. All illustrators commissioned complimented this design approach.

The magazine was featured in Creative Review. 

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